Flexible Electronics News

Global Survey by Gemalto Reveals Impact of Data Breaches on Customer Loyalty

Nearly two-thirds of consumers surveyed say they are unlikely to do business again with a company that had a data breach.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Nearly two-thirds (64%) of consumers surveyed worldwide say they are unlikely to shop or do business again with a company that had experienced a breach where financial information was stolen, and almost half (49%) had the same opinion when it came to data breaches where personal information was stolen. This is according to a recent global survey by Gemalto, titled “Broken Trust: ‘Tis the Season to Be Wary,” which surveyed 5,750 consumers in Australia, Brazil, France, Germany, Japan, UK and US...

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